Privacy Policy for Freshlook Colorblends® Contact Lenses

June 11, 2024

Introduction

At Freshlook Colorblends® Contact Lenses, we respect the privacy of our users and are committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website freshlookcolorblends.com (the “Site”) and purchase our products and services (collectively, the “Services”).

Please read this Privacy Policy carefully. By visiting and using our Site and Services, you agree that your personal information will be handled as described in this Privacy Policy. Your use of our Site and Services, and any dispute over privacy, is subject to this Privacy Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes.

What Information Do We Collect?

Information You Provide to Us: We collect information you provide to us directly when you use our Site and Services. This includes:

Account information: We collect information such as your name, email address, phone number, login credentials, and payment information when you create an account with us. We also collect preferences and settings associated with your account.
Order information: We collect information about the products and services you purchase from us, including contact lens prescriptions, as well as shipping, billing, and other details related to fulfilling your orders.
Communications: If you contact us directly, we collect information about the communication, including any contact information you choose to provide.

Information We Collect Automatically. We also collect some information automatically when you use our Site and Services, including:

Device information: We collect information about the computer or mobile device you use to access our Site and Services, including the hardware model, operating system and version, browser type and settings, unique device identifiers, and mobile network information.
Usage information: We collect information about how you use our Site and Services, including your access times, pages viewed, links clicked, and the page you visited before navigating to our Site.
Location information: With your consent, we may collect information about the precise location of your device when you access our Site and Services.
Information from cookies and similar technologies: As described further below, we use cookies and similar technologies like web beacons, pixels, and tags to collect information about your browsing activities.

Information from Other Sources. We may obtain information about you from other sources, including third-party partners and services that integrate with our Site and Services. For example, if you access our Services through a third-party application, we may collect information about you from that third-party application that you have permitted to provide information to us.

How Do We Use the Information We Collect?

We use the information we collect for a variety of business purposes, including:

Provide, operate, and improve our Site and Services
Process and fulfill your orders
Send you technical notices, updates, security alerts, invoices, and other support and administrative messages
Respond to your comments, questions, and requests and provide customer service
Communicate with you about products, services, offers, promotions, and events, and provide other news and information we think will be of interest to you
Monitor and analyze trends, usage, and activities in connection with our Site and Services
Personalize and improve the Site and Services and provide advertisements, content and features that match your interests and preferences
Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of Freshlook Colorblends® Contact Lenses and others
Link or combine with information we get from third parties to help understand your needs and provide you with better service
Carry out any other purpose for which the information was collected

We also process your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements and policies.

When Do We Share Your Personal Information?

We will not share any of your personal information with third parties without your consent, except in the following circumstances:

Service providers: We share your personal information with third party companies and individuals we hire to perform services on our behalf, such as fulfilling orders, delivering packages, sending postal mail and emails, analyzing data, providing marketing assistance, providing search results and links, processing credit card payments, website hosting, customer service, and more. These service providers are required to ensure the confidentiality of your personal information and may not use it for any purpose other than providing us services.
Business transfers: If we are involved in a merger, acquisition, or sale of all or part of our assets, your personal information may be transferred as part of that deal. In such transitions, customer information is typically one of the business assets that gets transferred.
Legal compliance and law enforcement: We may disclose your personal information if required to do so by law or in response to a valid order by a government agency, law enforcement agency, court or other public authority. We may also disclose your personal information if we determine it is necessary or appropriate to prevent physical harm, financial loss, or legal liability.

How Do We Protect Your Personal Information?

We use industry standard technical and administrative security measures to protect your personal information. Even so, no method of sharing or storing electronic data is ever completely secure. We cannot guarantee the absolute security of your personal information.

We store any sensitive payment information (account numbers, card numbers, etc.) provided to complete purchases in compliance with payment card industry security standards.

By using our Site and Services, you agree we may communicate with you electronically regarding security, privacy, and administrative issues relating to your account. If we learn of a security system’s breach, we may post a notice on our Site and attempt to contact you directly to notify you.

What Privacy Choices Are Available To You?

You have choices when it comes to how we use your personal information.

Account information and settings. You may access, correct or update account information and modify Services preferences and email communication preferences by logging into your online account and modifying your settings and preferences there.

Access to your personal information. If required by law, upon request Freshlook Colorblends® Contact Lenses will provide you with information about whether we hold any of your personal information. You can access, correct, or delete your personal information by contacting us at [email protected]. We will respond to your request within 30 days.

Deletion of your personal information. Typically we retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law or regulations. You may, however, request information about how long we keep a specific type of information, or request that we delete your personal information by contacting us at [email protected]. We will respond to your request within 30 days.

Objecting to or restricting use of your personal information. If you reside in the EU or UK, you have certain rights to restrict our use of your personal information, including requesting that we stop using your personal information or objecting at any time to our reliance on consent as a legal basis for using your personal information. You may exercise these rights by contacting us at [email protected] and clearly describing your request.

Opting out of promotional communications. You may opt out of receiving promotional messages from Freshlook Colorblends® Contact Lenses by following the instructions in those messages or by contacting us at [email protected]. If you opt out, we may still send non-promotional communications, such as information about your account, your orders, or our ongoing business relations.

Cookies and Similar Technologies. Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies, including cookies used for online behavioral advertising purposes. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site and Services.

California Consumer Privacy Act. If you are a California resident, you have certain privacy rights under the California Consumer Privacy Act (CCPA). These include:

Right to Know and Access. You have the right to request that Freshlook Colorblends® Contact Lenses disclose what personal information we collect, use, disclose, and sell. You may make this request up to twice in a 12-month period.
Right to Request Deletion. You have the right to request that Freshlook Colorblends® Contact Lenses delete certain personal information we have collected from you.
Right to Non-Discrimination. You have the right to not be discriminated against for exercising your rights under the CCPA.

To make a request under the CCPA, email us at [email protected] or call 502-210-2521. We will verify and respond to your request as required by law.

What About Children’s Privacy?

Our Site and Services are not intended for children under the age of 13. We do not intentionally collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under the age of 13, that child’s parent or guardian may contact us to have that information deleted.

If you believe your child under the age of 13 has provided us with personal information, you may contact us as at [email protected] and request that their information be removed.

Do Third Party Content, Links, and Apps Appear on the Site?

The Site may contain third party content or links to third party apps and sites that are completely independent of Freshlook Colorblends® Contact Lenses. We assume no responsibility or liability for their privacy practices, use of personal information, or security practices. We encourage you to become familiar with the privacy statements provided by these third parties prior to providing them with information of any kind.

What About Links and Integration With Third Party Services?

Our Site and Services may integrate with or contain links to other third party sites and services. We are not responsible for the privacy practices or the content of such third party services. Please read their privacy policies to understand how they collect and use your information.

How Will I Know If This Privacy Policy Is Changed?

We may modify this Privacy Policy from time to time to reflect changes in our privacy practices. If we make any material changes, we will notify you by email (using the email address specified in your account) and/or by posting notice of the changes on the Site prior to the change becoming effective. We also encourage you to periodically review this page for the latest information on our privacy practices.